Verdant Hollow Farms raises organic produce, pasture-raised meats, and goat milk-infused bath and body products at their Buchanan, Michigan farm, where they also have a unique AirBnB experience and host goat hikes and other events.
When Verdant Hollow Farms decided to move away from online sales on the Barn2Door platform, they knew they would need a new website and a fresh eCommerce setup. They came to Taste the Local Difference and we quickly determined an effective strategy for moving them to a new platform. Squarespace was selected for its ease of management and integrated eCommerce options. Systems were put in place to manage weight-based meat sales and handle a variety of pick-up options both at the farm and during periodic deliveries to Elmhurst, IL.
Moving Verdant Hollow Farms to Squarespace decreased their annual website/eCommerce platform costs from $1,400 to $325 and they achieved over $1,500 in online sales in the first thirty days of the site being live with a conversion rate of 2%.
Preview the website below or head to www.verdanthollowfarms.com to navigate the site in its entirety.
In addition to building a fresh website for Verdant Hollow Farms, we developed a social media strategy and email marketing template to guide customer communications and drive sales. These services are intended to give small businesses ownership over their own marketing efforts while educating and inspiring them to make the most of the latest marketing strategies and tools.