Taste the Local Difference® is Michigan’s local food consulting, media and marketing agency. We work with all types of local food businesses, providing a wide-variety of marketing resources to achieve your business goals from production to the final sale.
Across the state, our team supports local food businesses through technical assistance, consultation, business connections, advocacy, and local food marketing services. Simultaneously, we work to educate consumers about the value of local food and how to find local food resources in their communities. Our work is diverse, but has one common goal - to sell more Michigan grown and produced food across the state.
All of our partner businesses are featured in our annual glossy, magazine-style Local Food Guide for Michigan as well as our digital Find Food & Farms database. These directories to local food businesses throughout the state help both customers and other businesses who are looking for partners find you.
Signing up is easy.
1) Select a Basic TLD Partnership to get your business featured in our statewide Local Food Guide, online database, and connect to the TLD network. See our upfront pricing structure here.
2) Select an optional service package based on your individual business goals.
3) Customize your service package by adding on other products and services, or get a quote to plan ahead.
Explore Our Service Packages
We offer packages of services designed to support all types of food businesses and varying business goals. Explore the options below.
Make the most out of the Local Food Guide by adding an image of your business and customizable call-out (up to 120 characters) to your print listing.
Ideal for: Direct to Consumer Businesses looking to differentiate and add personality to their listing
Get featured in one of our Local Food Enthusiast tour recommendations online. Plus, include a highlighted 'must-try' product of your choice in your printed listing in the Guide.
Ideal for: Businesses open to the public interested in attracting tourists and local visitors.
Our Business-to-Business resources help connect local purchasers and suppliers to increase sales. Get included in these resources and receive 5 hours of consulting time with TLD staff about new sales or local sourcing leads.
Ideal for: Local Purchasers (institutions, restaurants, retail) and/or suppliers interested in new B2B connections
In this delicious package, you'll receive a set of 5 unique cooking demos including all set-up, ingredients, promotion, and 3-hour demos. (Virtual Options Available)
Ideal for: Farmers Markets, Value Added Producers or retailers who teach consumers how to cook with fresh ingredients or promote their products for sale.
Build awareness and expand your reach through TLD's expansive digital and social network. We'll plan and schedule five social posts about your business, work with you on a blog feature and provide up to three months of discounted digital advertising.
Ideal for: Businesses aiming to increase their brand recognition and invest in marketing with clear ROI reports
Customize Your Package with Additional Services
Our team can help you with everything from digital and print advertisements to professional design and photography support, targeted email blasts and in-store materials.
Looking for more? These resources can help:
Are you more of a hard-copy sort of person? Request your mailed Partnership Info Packet here
Have questions? Send a message to info@localdifference.org
You're invited to PRE-ORDER your 2021 Local Food Guide! For $8.99, you'll receive our fresh Local Food Guide for Michigan directly in your mailbox. You'll find delicious recipes, stories of local food champions, and so much more inside the Guide.
Expected send date: Late May 2021
Are you a business that would like to be included in 125,000 copies of our widely distributed, glossy, magazine-style Local Food Guide?